Google’s Business Plan… Have No Business Plan

The BBC online has a great article titled “Google searches for the future”. This is a really interesting article on Google and how the company is mapping out its growth and development. This quote summarizes the main point of the article.

Google’s business plan seems to be a simple one: its people start things, and then work out how to make money out of them. This is an internet land grab of extraordinary dimensions.

To me, this raises an interesting question in that, if Google does not really have an overall business plan in the business/MBA sense of the word, how can other companies determine what they are trying to do and respond effectivly

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